Privacy Policy

Last updated: March 2026

This document is provided for informational purposes. Consult a qualified attorney for legal advice specific to your situation.

Villa+Cala Lineup ("the Lineup," "we," "us," or "our") operates the website villacalalineup.com and the Villa+Cala Lineup mobile app. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.

By using our website or app, you agree to the collection and use of information as described in this policy.

What Information We Collect

Information you provide directly

  • Newsletter signup: Your email address (and optionally your name) when you subscribe to our newsletter.
  • Event submissions: Your name, email address, and event details when you submit an event through our submission form.
  • Business listing claims: Your name, email address, business name, and related business information when you claim or submit a directory listing.
  • Contact messages: Your name, email address, and any information you include when you email us directly.

Information collected automatically

  • Analytics data: We use Google Analytics (GA4) to collect information about how you use our site, including pages visited, time spent, referring URLs, browser type, device type, and general geographic location. This data is aggregated and does not personally identify you.
  • Cookies and similar technologies: We use cookies to support analytics and, when enabled, advertising. See the Cookies section below for details.
  • Server logs: Our hosting provider (Netlify) automatically collects standard server log data, including IP addresses, browser type, and pages requested.

Information collected through our mobile app

  • Account information: If you create an account, we store your email address and display name in our database (Supabase).
  • Location data: With your permission, we collect your device's approximate location to show distances to nearby events and places. Your location is cached on your device for up to 15 minutes and is never transmitted to our servers or shared with third parties. You can revoke location access at any time through your device settings.
  • Push notification tokens: If you enable push notifications, we store a device token on our server to deliver notifications. This token is deleted when you sign out or disable notifications. Tokens are managed through the Expo push notification service.
  • Local device storage: We store your preferences (selected areas, interests, saved items) locally on your device using AsyncStorage. This data stays on your device and is not transmitted to our servers unless you are signed in, in which case preferences may sync to your account.

How We Use Your Information

  • Newsletter delivery: To send you our email newsletter and occasional updates about local events and content.
  • Event publishing: To review, edit, and publish event submissions on our calendar.
  • Directory accuracy: To verify and update business listings in our directory.
  • Analytics: To understand how visitors use our site so we can improve content and user experience.
  • Advertising: To display relevant ads and measure ad performance.
  • Communication: To respond to your inquiries and provide customer support.

We do not sell your personal information to third parties.

Third-Party Services

We use the following third-party services that may collect or process your data:

  • Google Analytics (GA4): Website analytics and traffic measurement. Google's Privacy Policy
  • Google AdSense: Display advertising on our website (when enabled). Google may use cookies to serve ads based on your interests. Google Ads Privacy
  • Resend: Email delivery for our newsletter. Resend's Privacy Policy
  • Supabase: Database hosting for our directory and content. Supabase's Privacy Policy
  • Tally.so: Form processing for event submissions and business listing claims. Tally's Privacy Policy
  • Netlify: Website hosting. Netlify's Privacy Policy
  • Expo: Mobile app build and push notification delivery. Expo's Privacy Policy
  • Apple App Store / Google Play: Our mobile app is distributed through Apple's App Store and Google Play. Your use of these platforms is subject to their respective privacy policies. We do not receive personal information from Apple or Google beyond what you provide directly to us through the app.

Each of these services has its own privacy policy governing how it handles your data. We encourage you to review them.

Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies for the following purposes:

  • Analytics cookies: Google Analytics places cookies to help us understand site traffic and usage patterns. These cookies collect anonymous, aggregated data.
  • Advertising cookies: When display advertising is enabled, Google AdSense and its partners may place cookies to serve ads relevant to your interests and to measure ad performance.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling cookies may affect your experience on our site.

You can opt out of Google's personalized advertising by visiting Google Ads Settings.

Data Retention

  • Newsletter subscribers: We retain your email address until you unsubscribe or request deletion.
  • Event submissions: Event data is retained as long as the event listing is published, plus a reasonable period afterward for archival purposes.
  • Business listings: Business information remains in our directory until the listing is removed or the business requests deletion.
  • Analytics data: Google Analytics data is retained according to our GA4 settings (currently 14 months).
  • Server logs: Retained by Netlify according to their data retention policies.
  • Account data: If you create an account, your profile information, saved items, and preferences are retained until you delete your account. When you delete your account, your personal data is permanently removed within 30 days. Content you submitted (events, business claims) may be retained in anonymized form.
  • Location data: Location is cached on your device only and automatically expires after 15 minutes. We do not store your location on our servers.
  • Push notification tokens: Deleted immediately when you sign out or delete your account.

Your Rights

You have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate information.
  • Deletion: Request that we delete your personal information. If you have a Villa+Cala Lineup account, you can delete it directly from the mobile app (More > Delete Account) or by contacting us.
  • Opt-out of marketing: Unsubscribe from our newsletter at any time using the unsubscribe link in any email, or by contacting us directly.
  • Opt-out of cookies: Adjust your browser settings to refuse cookies.

To exercise any of these rights, contact us at hello@villacalalineup.com. We will respond to your request within 30 days.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

  • Right to know: You can request that we disclose what personal information we have collected about you, the sources, the purposes, and the third parties we've shared it with.
  • Right to delete: You can request deletion of your personal information, subject to certain exceptions.
  • Right to opt-out of sale: We do not sell your personal information. If that changes, we will provide a "Do Not Sell My Personal Information" link.
  • Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, email us at hello@villacalalineup.com with the subject line "CCPA Request."

European Residents (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

  • The right to access, rectify, or erase your personal data.
  • The right to restrict or object to processing of your data.
  • The right to data portability.
  • The right to withdraw consent at any time.
  • The right to lodge a complaint with a supervisory authority.

Our legal basis for processing your data includes: your consent (e.g., subscribing to our newsletter), performance of a contract (e.g., publishing a submitted event), and our legitimate interests (e.g., improving our website through analytics).

Children's Privacy

Villa+Cala Lineup is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at hello@villacalalineup.com and we will promptly delete it.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

Villa+Cala Lineup
Email: hello@villacalalineup.com
Bushnell, Florida